Your Growth Scorecard
A 10-minute diagnostic for owners of distribution, wholesale and import businesses: the three systems that decide whether a business grows — the owner’s strategy, the sales team’s execution, and the leadership habits that sustain both.
Read each question and score your business from 1 to 5. The descriptions under each question show what a 1 and a 5 look like in practice — score a 3 when the truth is “partly, but inconsistently.” There are no trick questions and no right answers; the only way to waste these ten minutes is to score the business you’d like to have rather than the one you run today. Some questions ask for numbers you may not know off-hand. Don’t look them up — if you can’t answer from memory, that is itself a finding. Score it low and move on.HOW TO USE THIS
Eample Score Breakdown
STRATEGY / 40 SALES / 40 CULTURE / 40
TOTAL / 120
YOUR SCORE:
24–55 · Firefighting
The business runs on the owner’s adrenaline. Growth is capped by your personal capacity, and any shock — a lost customer, a departed salesperson — hits hard. The urgent priority is visibility: you can’t fix what you can’t see.
56–89 · Growing but fragile
There are real strengths here, but performance depends on individuals rather than systems, so results swing month to month. This is the most common — and most fixable — stage: the gap between you and a performance engine is usually two or three specific constraints, not twenty.
90–120 · Performance engine
Strategy, sales and leadership reinforce each other, and the business grows without consuming its owner. The work now is protecting the rhythm and raising the ceiling.
Also look at the shape, not just the total. Two businesses can score 70 in completely different ways — a strong sales pillar propping up a weak culture pillar fails differently, and needs a different fix, than the reverse. The pattern across the three pillars is the diagnosis; the total is only the headline.