How I help distribution businesses grow

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Three ways I help owners and CEOs of distribution, wholesale and import businesses build high-performance teams and drive growth.

Strategy is only worth what gets executed. I bring an operator's approach — built leading and scaling a business in real time — to the three areas where growing companies most often stall: direction, the team that delivers it, and the sales engine that funds it.

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  • Board-level strategy that doesn’t stop at the recommendation. I work beside you to install The Performance Engine — the operating system of strategy, sales and culture I used to scale 4Cabling more than 15x — with baseline numbers agreed up front and progress measured against them. Structure, not just advice.

  • The High Performance Leadership Programme turns capable managers into a leadership team that runs the operating rhythm without you. Fixed scope, fixed outcomes, measured before and after.

  • Sales training for distribution and product businesses, built on The TRADE Selling System. Most sales methods were written by salespeople; TRADE was built from the other side of the table — by a CEO who spent thirteen years being sold to, and built a sales team that grew the business 15x.

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